HOLDING BACK THE OCEAN

a video i just finished making for the band
Ghost Away.
the song is called "Holding Back The Ocean".

enjoy!

(Ghost Away is a band out of Philadelphia. they released a 3 song EP last month in anticipation of their soon to be released debut album, Siberia. its available for your downloading pleasure @ www.ghost-away.com. also, the songs are on their myspace page here.)

PHILADELICASIES

every major city has its faithfully devoted. inhabitants from wherever, beaming with pride over where they've chosen to call home. its sort of noble. or maybe it some inborn longing to build a family based only on sharing an area code. whatever the reason, its a feeling that opens a gateway for business opportunities.

people express their love for home in different ways. they adamantly back their local football/ baseball/ hockey team. they soak in the music, arts and culture. they stroll through the shopping districts. they establish symbols of their city and, most important for me, they have trademark foods.

Philadelphia is where my mail is sent. everyone loves our eagles and our phillies and our flyers. our art museum is first class and we have an ever expanding gallery area in olde city. designer shops are littered throughout center city, or you can skate the fringe on south street if your feeling more bohemian. the declaration of independence was born here and tourists flock from all over to see the liberty bell or, if time permits, pay a visit to the franklin mint...but no matter what, every visitor has to taste a real Philadelphia cheesesteak. the cheesesteak is what keeps us on the map. when i'm hosting some friends from out of town, getting a cheesesteak is always on their to do lists. second in fame, regarding our edible products, is Philadelphia cream cheese. its even named after the place.

i propose to exploit these national consumer icons. the time has come to up the ante.

introducing the philadelphia cream cheesesteak.

thinly sliced, grade A flank steak, cooked to perfection on a flat top grill, inside a fresh south philly roll, smeared with authentic Philadelphia cream cheese. its the full philadelphia dining experience for the tourist on the go. is your mouth watering yet?

before now, cheesesteaks were exclusively post lunch treats. with the introduction of cream cheese, the market can be opened for breakfasts and brunches. this addition of the third mealtime boosts the sales potential by at least 33%.

not if, but when this blows up, the next step is expanding the product. i'm already way ahead on that. phase two: the south philly pretzel cream cheesesteak. its the cream cheesesteak you know and love, sandwiched between two salted soft pretzels... and it only gets better from there.

THE INK DIET

"hello!"

"i'm dr. tyler. i've recently developed a new weight loss plan that people are talking about nationwide! excited? well, you should be! it has been hollywood's best kept secret...until now! so sit back, get comfortable and prepare yourself for..."

"The Ink Diet!"

"someone great probably once said 'the great achievements require only great motivation.' hell, sounds pretty profound, right? some of the biggest success stories in history were brought upon by some driving force. desperation. fighting for a better life. easing hardship. recovering from poverty. the simple struggle to survive. and the stronger the motivation, the better the result."

"not so long ago, while sitting pool side by the solarium of my plush estate one sunny afternoon, i got to thinking. then, suddenly, it struck me like an uppercut from the mighty hercules himself! i quickly assembled all the scientists i knew. now, with nearly 5 hours of restless work concluded, i'm ready to share my results with the public! we've devised a new diet plan based off of this motivational principle. i've titled it..."

"The Ink Diet!"

"obesity in america has become a enormous problem (pun intended). every year it seems to be worse then its predessessor. everyone knows how to lose weight. intake less calories then you burn and exercise more. simple, right? or is it? the problem lies in the drive. who's with me on that one? alright, let's hear it! you folks in the back know what i'm talking about!!"

"...but right now, i'm prepared to propose an exclusive offer brought to you with the help of McDonald's, makers of the succulent, mouth watering, all beef Big Mac. make it Mac tonight! this is a limited time offer, so rush to that phone! you'll need to act fast! for just 16 simple payments of $29.95, i'll provide the drive for you. that's right! motivate yourself no longer!!!"

"...and it couldn't be easier. here's my patented Ink Diet (in 3 easy steps)*:

• choose a design from a catalog (included in the package!!!)**
• using a photo of your bare abdomen and advanced computer technology, i'll create a digital 3-D model of your belly as it would appear at your goal weight. i'll then place the design in the 'target zone'. with the help of space age technology, i'll animate this slender version of you into the hefty body you now occupy, all the while, distorting your hand picked design with the changing form as though it were a part of your ACTUAL SKIN. then, i'll arrange for my skilled team to permanently tattoo the newly deformed artwork on your stomach.
• motivated by the urge to show off your new ink, yet embarassed by its seemingly poor execution, you'll swiftly muster the self discipline you need to shed those unwanted pounds.

"don't just take my word for it. see the results for yourself!"

Christina A.
BEFORE AND AFTER

Gwyneth P.
BEFORE AND AFTER

"it couldn't be easier. in virtually no time, you'll quickly receive our tattoo design catalog***. simply make your choice and then watch that cellulite fall off."

YOU CHOOSE IT, THEN YOU LOSE IT!!!

YOU'LL BE LOOKING YOUR BEST AND YOU'LL BE HIP TO BOOT, OR YOUR MONEY BACK!****

*(plan not legally patented)
**(catalog sold separately)
***(catalog shipped after receipt of all payments. allow additional 6-8 weeks shipping)
****(not a guarantee. no refunds will be granted)